As a small business, having an active Facebook page is key to building relationships with customers and driving more traffic to your website. However, it can be challenging to get people to visit your page in the first place.

Fortunately, there are several easy and effective ways to drive more traffic to your business page. Here are five strategies you can use today. 

1. Create Compelling Content 

Creating content that resonates with your target audience is one of the most important things you can do to increase visibility on Facebook. Focus on creating content that answers questions or solves problems for your target demographic, as this will help build trust and loyalty with potential customers.

Additionally, consider creating different types of content such as videos, photos, polls and quizzes for variety. 

2. Get Engaged With Your Audience 

Engaging with users who comment on your posts or messages you directly is a great way to increase engagement on your page and make it more visible on Facebook. This can be done by responding promptly and professionally when someone comments or messages you directly, asking relevant questions in response, tagging other relevant pages in the post comments section, or posting polls/questions that encourage users to interact with each other. 

3. Utilize Hashtags & Relevant Keywords 

When creating content for your business page, adding relevant hashtags and keywords can help boost visibility on social media platforms like Facebook since they make it easier for users to find you based on their interests or search terms they’re looking for online.

Try researching popular topics related to your industry or even trends within those topics before creating content so that you know what hashtags and keywords should be used when promoting it online. 

4. Promote Your Page On Other Platforms 

Promoting your business page across other social media platforms like Twitter, Instagram or LinkedIn is also a great way to draw in more attention from potential customers who may not have seen it otherwise. You can do this by sharing posts from the page across other platforms or simply letting people know that they can follow you on Facebook too!

Additionally, you could also link back to the page from other websites or blog posts if applicable – this will show up as a direct link which makes it easier for people visiting those sites/posts find yours too! 

5. Take Advantage Of Ads & Boosted Posts 

Facebook offers tools such as ads & boosted posts which are designed specifically to help businesses reach more potential customers by targeting them based on demographics like age/location/interests etc..

While these features may cost money upfront, they’re generally quite cost-effective compared to traditional marketing methods – plus their results are easily measurable which makes them worth considering if budget permits! 

Conclusion:

As a small business owner looking for ways to increase visibility online, utilizing these five tips is essential for achieving success with driving traffic towards the company’s Facebook page over time – without breaking the bank along the way!

From optimizing content creation & engaging regularly with followers through leveraging ads & boosted posts; these tips offer a variety of strategies which can be tailored specifically towards each company’s unique goals & objectives over time! Good luck!