In the digital age, video has become an essential tool for businesses looking to grow their brand online. It’s no surprise then that video content accounts for 64% of all consumer internet traffic today.

But what makes video so powerful?

What role does it play in growing your brand online?

Let’s take a closer look at the role of video in building your brand and increasing engagement with customers. 

Improving Your Online Visibility 

When it comes to connecting with potential customers online, video is the key to unlocking a larger audience. Videos are eye-catching and often easier to absorb than text-based content, which can be particularly beneficial if you have complicated information or concepts to explain.

If a picture is worth a thousand words, videos can help you tell a story in just seconds!

This means more people will view your content and recognize your brand name, resulting in improved visibility online. 

Building Trust & Engagement 

Videos can also help you build trust with prospective customers by giving them direct insight into who you are as a business and what you stand for. Videos allow viewers to get an intimate look at your company culture and values, helping them form an emotional connection with your brand.

As such, videos are much more likely to increase customer loyalty and engagement than other forms of content like blog posts or articles.

Additionally, videos give viewers an opportunity to get answers to their questions quickly from experts within the company—forming even deeper connections between customers and brands over time. 

Powerful Storytelling Tool 

Finally, one of the biggest advantages of using video as part of your digital marketing strategy is that it gives you an unparalleled opportunity to tell stories about your product or service in compelling ways that engage viewers on an emotional level.

Videos provide the perfect platform for demonstrating how effective or useful your product or service is while highlighting customer testimonials along the way—allowing viewers to see firsthand how other people have benefited from working with you.

A well-crafted story told through video has the power to capture people’s attention and create lasting relationships between brands and consumers alike.  

Conclusion

As technology continues to evolve and more people turn to digital platforms for communication, video will continue playing a prominent role in growing brands online.

When used properly, videos can improve visibility, build trust with potential customers, drive engagement rates through storytelling techniques—all while creating stronger relationships between brands and their customers over time.

If you want your business to reach its full potential both now and in the future, then consider investing time into creating quality videos that showcase who you are as a business!